Udayan Kelkar

What is Cohort Analysis? And How it Helps to Retain Customers

Before getting into cohort analysis and its benefits, one must take note of the fact that businesses devote a huge chunk of their resources to find new customers but, sometimes, they lose sight of their existing ones. Enterprises often take their eyes off the customer...

How to Measure Customer Retention Using Cohort Analysis?

Image by Stories Cohort analysis is a metric that can be used to measure customer retention and analyze the success of customer acquisition strategies. This article will provide an overview of this metric, and show you how to apply it in your own business. What…

4 Behavioral Segmentation Strategies and Examples

Image by vectorjuice Behavioral segmentation is not only about identifying the people who have different mindsets, it’s an activity of optimizing marketing campaigns to match the behavioral patterns (habits, emotions, and backgrounds) with a specific message. In this blog, let’s discuss the basic concepts...

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