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Eric Keating

Eric Keating
Eric Keating is the vice president of marketing at Zaius, a B2C CRM. A go-to-market business leader, Eric is focused on helping top consumer brands grow by improving their understanding of customer behavior. Prior to joining Zaius, he was the vice president of the software-as-a-service division at Millward Brown Digital.

The Unexpected Benefits of GDPR

Long before it went into effect, the European Union’s General Data Protection Regulation (GDPR) sparked feelings of dread among marketers worldwide. Designed to protect...

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