Eric Hansen
Eric Hansen
Eric Hansen is the founder and CTO of SiteSpect. He leads overall product and technology strategy as well as entry into emerging markets. Prior to SiteSpect, Eric was the founder and CEO of Worldmachine Technologies, a web development agency specializing in large-scale projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine. Eric is a frequent speaker at conferences covering web analytics and optimization, and he writes regularly on topics dealing with the intersection of marketing and technology.
Travelers Want New Summer Adventures: How Travel Companies Can Entice With Tailored Digital Experiences
Travelers are on the hunt for new places to explore this summer, and they want to get their trips booked as soon as possible....
The Amazon and Whole Foods Story: Long-term Success Depends on Customer-centricity and Brand Synergy
Amazon’s announcement that it would acquire Whole Foods sent shockwaves throughout the retail industry -- leaving competitors (and customers) wondering what this merger means...