Eric Hansen

Travelers Want New Summer Adventures: How Travel Companies Can Entice With Tailored Digital Experiences

Travelers are on the hunt for new places to explore this summer, and they want to get their trips booked as soon as possible. The issue is that many don’t know exactly where they want to take their next adventure. With the rise of platforms...

The Amazon and Whole Foods Story: Long-term Success Depends on Customer-centricity and Brand Synergy

Amazon’s announcement that it would acquire Whole Foods sent shockwaves throughout the retail industry -- leaving competitors (and customers) wondering what this merger means for each company, and how it will impact grocery shopping as a whole. When you take two companies who have...

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