Erica Carranza
Erica Carranza, Ph.D.
Erica Carranza, Ph.D., is VP of Consumer Psychology at Chadwick Martin Bailey (CMB). She earned her doctorate in social psychology from Princeton University and has over ten years of experience leading research for major brands. At CMB, she lends her expertise to helping clients gain a unique edge in the market. Prior to CMB, she led insights research at American Express, where she was a recipient of the CMO Award for Achievement in Excellence.
Competing on Image is No Longer Enough: Why and How to Make Your Brand an Expression of Identity
Brand image matters. For marketers, that’s a truism—and for good reason. Brand image does matter. I see evidence of it every day, in the work...