Eric Siegel

Q & A with Peter Morville

Peter is a pioneer of the fields of information architecture and user experience. His best-selling books include Information Architecture for the World Wide Web, Ambient Findability, Search Patterns and Intertwingled. He advises such clients as AT&T, Cisco, Harvard, IBM, Macy's, the Library of Congress,...

How Predictive Analytics Reinvents These Six Industries

Originally published in Information Management Predictive analytics is a game-changer — it's like "Moneyball" for… money. This article summarizes and links resources with late-breaking coverage of how predictive analytics reinvents six industries. I'm going to break it to you gently. Despite all the advanced technology…

Wise Practitioner – Predictive Analytics Interview Series: Richard Boire of Boire Filler Group

In anticipation of his upcoming conference presentation, Predicting Extreme Behavior to improve the rating structure for Travel Insurance, at Predictive Analytics World San Francisco, March 29-April 2, 2015, we asked Richard Boire, Founding Partner of Boire Filler Group a few questions about his work...

Wise Practitioner – Predictive Analytics Interview Series: Sarah Holder of Duke Energy

In anticipation of her upcoming conference presentation, It’s Not a Black Box! Explaining Predictive Models to the Masses, at Predictive Analytics World San Francisco, March 29-April 2, 2015, we asked Sarah Holder, Senior Market Research Analyst at Duke Energy a few questions about his...

Wise Practitioner – Predictive Analytics Interview Series: Mohamad Khatib of Nielsen

In anticipation of his upcoming conference presentation, Pizza Analytics & Optimization, at Predictive Analytics World San Francisco, March 29-April 2, 2015, we asked Mohamad Khatib, Sr. Project Manager at Nielsen, a few questions about his work in predictive analytics. Q: In your work with predictive...

Wise Practitioner – Predictive Analytics Interview Series: Aaron Lanzen of Cicso

In anticipation of his upcoming conference presentation, Integrating Predictive Models within a Rules Engine for Resource Allocation, at Predictive Analytics World San Francisco, March 29-April 2, 2015, we asked Aaron Lanzen, Solutions Architect – Business Rules & Analytics at Cisco, a few questions about...

Breakthrough: How to Avert Analytics’ Most Treacherous Pitfall

This article will make you feel better. And you do need to feel better, if you are one of the many of us who practice analytics—or who must consume and rely on analytics—and find ourselves carrying tension in our shoulders or sometimes losing sleep. The...

Why I Became a Believer in Artificial Intelligence

I originally published this article in Big Think. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Why I Became a Believer in Artificial Intelligence I've been asked periodically for a couple of decades whether…

Data Mine or Data Yours? Info Wars and the Escalating Arms Race

I originally published this article in Expert Marketer Magazine. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Data matters. It's the very essence of what we care about. Personal data is not equivalent...

The Risk of Prejudice in Computerized Prediction

I originally published this article in Profiles in Diversity Journal. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. The Risk of Prejudice in Computerized Prediction Today's predictive technology introduces a new risk of prejudice…

Practitioner Interview Series: Brett Cohen of AOL

I originally published this article in Predictive Analytics Times. Practitioner Interview Series: Brett Cohen of AOL In anticipation of his upcoming conference presentation at Predictive Analytics World Boston, "How Much Are You Worth? – Calculating Customer Lifetime Value," we asked Brett Cohen,...

The Rise of Predictive Analytics: Inside Scoop with Eric Siegel

CustomerThink Founder/CEO Bob Thompson interviews Eric Siegel of Prediction Impact about the growth in predictive analytics applications and how companies can reap the rewards. What is Predictive Analytics? What's the Value of Big Data? Predicting Mortgage Churn Adoption Challenges Role of Data Scientist Interview recorded…

Predicting Lying and Predicting Dying

This article was originally published on SAS Knowledge Exchange Who benefits by predicting your behavior? Organizations do—companies, governments, hospitals, and political campaigns. They employ predictive analytics, technology that learns from data to render per-person predictions, one individual at a time. People have been struck by…

Deathwatch: Five Reasons Organizations Predict When You Will Die

This article was also published on Smart Blogs Eric Siegel, Ph.D. Retirement kills more people than hard work ever did. —Malcolm Forbes I'm not afraid of death; I just don't want to be there when it happens. —Woody Allen Who benefits by predicting your behavior?…

Make Better Real-Time Decisions with Predictive Analytics

Bob Thompson chats with predictive analytics expert Eric Siegel about: What is "predictive" analytics? How can it be used to drive business value? What are the best practices to ensure success? Considerations for choosing the right software tools Predictive Analytics World Recorded on Jan. 30,…

Benefit from Predictive Analytics in a Down Economy by Following Best Practices

It's hard to pick up a newspaper these days without seeing companies cutting more costs. Part of this story is that companies are shifting their spending to invest in a new flavor of business intelligence technology that predicts the buying behavior of each...

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