Endri Hasanaj

How to Make the Most of a Webcast for your Customers

Webcasting, video blogging, and video conference calls – for the past few years, tools such as these and more have cropped up to help businesses make the most of their tech resources and reach out to an increasingly large customer base – and an...

Is the Customer Always Right? A Pragmatic Approach to Customer Relations

The old adage ‘the customer is always right’ harks back to earlier days of retail, but still holds a lot of weight for many businesses today, even exclusively online ones. However, just how true is it – is the customer always right? Well, yes...

3 Ways to Increase Customer Retention Today

As a business woman, it’s of course always important to do what you can to acquire new customers and grow your venture. However, don’t forget that retaining your current customers is also a key to business longevity, and happens to be cheaper on the...

3 Ways to Turn Your Website into a Powerful Customer Service Channel

More often than not, your company website will be the first and most frequent point of contact between you and your customers. However, creating a smooth and trustworthy user-interface is just the tip of the iceberg; savvy businesses are now also treating their websites...
Scales of Law - Image by StockMonkeys.com

How Beneficial Is CRM For Lawyers?

Many people that deal with customers on a daily basis might wonder: “Does CRM actually help law firms? What are the advantages and how does it affect the business model?” I was once asked these exact questions while I was helping a Spanish-based law...

Avoid A Poor Customer Review: Get Organised

Customer service hinges on the professionalism of everyone working within a business, from admin staff in the basement to the smiling servants chatting to customers. A sceptical customer is looking to pick holes in every facet of your company, staring at your staff with...
Luxury Retail - Image by Pixabay

The Changing Face of Luxury Retail

With the luxury ecommerce market set to reach $41.8 billion by 2019, navigating the online space is becoming increasingly crucial for high-end retailers. Whereas luxury brands have traditionally set themselves apart by creating an exclusive in-store experience, the significant shift to online over recent...
Customer Security

Top Tips For Protecting Customer Data

For any business conducting online transactions, it’s vital to reassure your customer base that you’re taking every step possible to protect their personal and financial data. A security breach is not only devastating for your own bottom line, but leaking customer data can do...

Meeting customer needs in the online property market

With parts of the UK’s property market now reaching sky-high levels, it’s no wonder online property market startups are popping up more than ever before. And it’s not just them: many property market businesses are also trying out the online estate agency route. For...

How the Internet has Changed Business

Over the past 20 years, the internet has radicalized commerce. Historically speaking, the internet changed our relationship to consumerism in such a way not many could have anticipated. Teenagers today might even find the idea of travelling into the city center and visiting a...

What Is Inbound Marketing and How Do You Make it Work?

Inbound marketing is really the measures that a business takes to keep customers engaged and keep them coming back. It is a means for building a long-lasting and loyal relationship with your customers. Your inbound marketing techniques need to be able to reach your...

Digital Technology and a Directed Customer Journey

It used to be that as long as you had a good product, a user-centered site infrastructure, and a quick and easy checkout with a diverse offering of unique online payment methods, such as this one, then you had all that an ecommerce company...

4 Core Customer Service Skills That Boost Sales

It’s easy to claim that customer service is something you prize as one of the most important aspects of running a successful business, but that’s easier said than defined. There are key, specific policies that a business must use to actively implement stellar customer...

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