Emily Smith

Cluster Sampling vs. Convenience Sampling

Both cluster sampling and convenience sampling have their place in the world of market research. This article will explore both the pros and cons of each method. First, let’s define what these two sampling methods are all about. Cluster sampling means that the entire population...

Top 3 eCommerce Trends of 2020

Every consumer goods business needs a solid eCommerce strategy going into 2020. It’s essential that this eCommerce plan is developed with a solid understanding of industry trends. The consumer decision-making process is becoming increasingly entangled in the digital world, which means the debate continues...

3 Social Media Strategies to Better Understand Customer Needs

Since its inception, social media has been a useful business tool. It’s a fast, accessible way to reach a vast number of customers. It’s also a fantastic way to spread news about a new product, or share your company’s goals and mission. If you...

5 Tips For Moderating Online Focus Groups

Being an insightful moderator in an online focus group is both a science and an art. The moderator sets the tone for the research, and is a key asset in unlocking insights. But what are the keys for success in moderating a focus group?...

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