Emily Smith

Top 3 eCommerce Trends of 2020

Every consumer goods business needs a solid eCommerce strategy going into 2020. It’s essential that this eCommerce plan is developed with a solid understanding of industry trends. The consumer decision-making process is becoming increasingly entangled in the digital world, which means the debate continues...

3 Social Media Strategies to Better Understand Customer Needs

Since its inception, social media has been a useful business tool. It’s a fast, accessible way to reach a vast number of customers. It’s also a fantastic way to spread news about a new product, or share your company’s goals and mission. If you...

5 Tips For Moderating Online Focus Groups

Being an insightful moderator in an online focus group is both a science and an art. The moderator sets the tone for the research, and is a key asset in unlocking insights. But what are the keys for success in moderating a focus group?...

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