Eric Dudley

5 Must-Haves for Your B2B Customer Journey Map

More and more B2B marketers see the value of customer journey maps to effectively tailor customer experience touchpoints that generate purchase readiness. However, many marketers are challenged with even developing a customer journey map. We outline these 5 must-haves for successfully creating and activating your...

3 Critical Steps for B2B Sales Strategies That Work

Ultimately, B2B sales leaders are tasked with ensuring leads are worked through the pipeline to close, resulting in a new customer growth and increased revenue. When sales numbers are down and not meeting goal, B2B sales leaders are also the ones tasked with determining...

Top 2 B2B Lead Nurturing Characteristics for Success

At the onset of every campaign to reach and engage quality B2B leads, there are several key considerations all B2B marketers should have top-of-mind. Specifically, with B2B lead nurturing, one must clearly define program goals and objectives to ensure prospects are responding to your...

What is Sales Enablement?

Did you know 50% of B2B sales teams’ time is wasted on unproductive prospecting? In today’s customer-centric landscape, it is essential that sales teams graduate from outdated tactics and ineffective sales methodologies. This is where sales enablement enters the scene. So, what is sales...

Crafting a Successful B2B Marketing Strategy

For many B2B marketers, the traditional marketing funnel that motivates prospects to self-identify and then moved to a sales funnel, is ingrained in our minds. However, in the Age of the Customer, Forrester Research’s phrase for a customer-driven marketing landscape, the funnel has evolved...

4 Ways to Enhance B2B Customer Experience with Mobile Web Design

WHY INVEST IN A BRAND THAT DOESN’T INSPIRE YOU TO LIFT BEYOND? Enhancing B2B customer experience has the ability to deliver an inspiring experience for your buyers and will move them through the journey, from awareness to revenue. Picture this: you head to a mobile…

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