Eric Dudley
Eric Dudley
Founder and CEO of Overground, a demand generation and sales enablement agency.
5 Must-Haves for Your B2B Customer Journey Map
More and more B2B marketers see the value of customer journey maps to effectively tailor customer experience touchpoints that generate purchase readiness. However, many...
3 Critical Steps for B2B Sales Strategies That Work
Ultimately, B2B sales leaders are tasked with ensuring leads are worked through the pipeline to close, resulting in a new customer growth and increased...
Top 2 B2B Lead Nurturing Characteristics for Success
At the onset of every campaign to reach and engage quality B2B leads, there are several key considerations all B2B marketers should have top-of-mind....
What is Sales Enablement?
Did you know 50% of B2B sales teams’ time is wasted on unproductive prospecting? In today’s customer-centric landscape, it is essential that sales teams...
Crafting a Successful B2B Marketing Strategy
For many B2B marketers, the traditional marketing funnel that motivates prospects to self-identify and then moved to a sales funnel, is ingrained in our...
4 Ways to Enhance B2B Customer Experience with Mobile Web Design
WHY INVEST IN A BRAND THAT DOESN’T INSPIRE YOU TO LIFT BEYOND? Enhancing B2B customer experience has the ability to deliver an inspiring experience for...