Elizabeth Clor
Elizabeth Clor
Elizabeth Clor is the Chief Marketing Officer at Contegix, a managed service provider for digital applications. Elizabeth has 20 years of experience in marketing and communications, primarily for B2B SaaS companies in the DC metro area. She holds a B.A. of English from the University of Virginia and has a passion for writing.
Is Website Performance Killing Your CX?
Shrinking attention spans are making website speed more critical than ever. There is nothing more frustrating to a website visitor than a site that...
To Offend or Not To Offend? The Holiday Controversy Question
With the recent controversies over red Starbucks cups and holiday sweaters, retailers are faced with hard questions about their brand identity. There’s an adage...
Customer Experience and the Content Economy
The content economy has skyrocketed. Within just the past five years, brands are investing billions into content strategy to boost customer engagement, broaden communication...
Is Your VoC Program Capturing All Customer Feedback?
As marketers and customer experience professionals, we're becoming increasingly focused on how we can deliver a consistent, delightful experience throughout all stages of the...
64 Questions to Ask When Planning your Next User Conference (Part I)
Ah. The elusive B2B software user conference. With fancy venues, lavish networking events, product demos galore, and more content than anyone can possibly digest,...
The 8 Ins and Outs of Customer Experience Management
Are you “in” or “out” when it comes to customer experience management? Keep your program ahead of the curve and beat the competition with...
How The Massive K-Cup Disaster Could Have Been Avoided
“Quite honestly, we were wrong. We underestimated the passion the consumer had for this. We missed it. We shouldn’t have taken it away. We’re...
4 Steps for Making Your Business More Emotionally Intelligent
In a series of predictions for 2015, Clarabridge CEO Sid Banerjee said that businesses will focus on emotional intelligence to better understand and respond...
Bringing Sexy Back to Customer Service
As 2015 approaches, customer care organizations are setting priorities and thinking outside of the box on how to deliver amazing customer experiences. Customer service...
5 Tips for Thanking your Customers
I tweeted to 15 major brands yesterday asking them what they were most thankful for. Most of them actually did not reply (a definite...