Elaine Bailey

When Relationships Are Too Complex for CRM, There’s ORM

Elaine Bailey -
No one would disagree that global outsourcing of manufacturing has helped electronics original equipment manufacturers (OEMs) drive down costs and get products to market faster. On the downside, though, outsourcing has disrupted the demand creation and supply fulfillment chains, especially for the semiconductor and...

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Best Practices to Prove the Business Value of Customer Experience

CustomerThink’s research finds just 19% of CX initiatives can show tangible benefits. Due to the COVID-19 crisis, the ROI issue is now front and center with CX leaders. Learn the best ways to prove the business value of CX, including ROI advice in customer feedback, customer service, and CX infrastructure.

Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.

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