Eric Feinberg
Eric Feinberg heads marketing strategy for customer experience analytics company ForeSee. He is also a board member of the Digital Analytics Association (DAA) and an adjunct professor of mobile marketing at the University of California, Irvine Extension.
Here’s a common holiday dilemma: You’ve avoided retail crowd pandemonium by shopping online -- but you still have gifts to buy and delivery by...
The days of being able to easily understand the path your customers take, from start to purchase, is over. Today, consumers have greater choices...