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Eric Feinberg

Eric Feinberg
Eric Feinberg heads marketing strategy for customer experience analytics company ForeSee. He is also a board member of the Digital Analytics Association (DAA) and an adjunct professor of mobile marketing at the University of California, Irvine Extension.

Holiday shopping trends show why customer experience is vital for retailers

Here’s a common holiday dilemma: You’ve avoided retail crowd pandemonium by shopping online -- but you still have gifts to buy and delivery by...

Retailers: What happens online doesn’t stay online — navigating today’s customer journeys

The days of being able to easily understand the path your customers take, from start to purchase, is over. Today, consumers have greater choices...

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