Duff Anderson

What CMOs need to know about the customer experience

The role of the Chief Marketing Officer (CMO) has changed quite a bit over the past decade and especially over the last few years....

5 DEADLY Voice of Customer Myths Debunked

There is no questioning it; we are living in the age of the customer. Shar VanBoskirk, an Analyst at Forrester Research, stated that, “Only...

6 Steps to a Customer-Centric Website Redesign

As Co-founder of iPerceptions, I have had the opportunity to help countless Fortune 500 brands re-design their website. In my experience, it is one...

3 Skills of a Customer-Centric Marketer

Welcome to the age of the customer. From baby boomers to millennials, customers are empowered thanks to the rapid adoption of new technologies. According...

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