Duff Anderson
Duff Anderson is a visionary in digital Voice of the Customer research with over 20 years' experience. As SVP and Co-founder at iPerceptions, Duff is responsible for providing expert advice to organizations on how to gain a competitive advantage across the digital customer lifecycle and become more customer-centric.
The role of the Chief Marketing Officer (CMO) has changed quite a bit over the past decade and especially over the last few years....
There is no questioning it; we are living in the age of the customer. Shar VanBoskirk, an Analyst at Forrester Research, stated that, “Only...
As Co-founder of iPerceptions, I have had the opportunity to help countless Fortune 500 brands re-design their website. In my experience, it is one...
Welcome to the age of the customer. From baby boomers to millennials, customers are empowered thanks to the rapid adoption of new technologies. According...