Duff Anderson

How to Use Personalization to Increase eCommerce Conversions

Today, personalization is all around us, from when we turn on our TV to watch Netflix, to when we visit the Amazon site to...

How E-Retailers Can Get More From Their Live Chat Solution

E-commerce companies have been using live chat solutions for some time. While it is recognized it as a powerful customer engagement tool, many retailers...

3 Ways Online Retailers Can Maximize Their Back-To-School Sales

The beginning of August marks the heart of the back-to-school shopping season, and according to the National Retail Foundation, parents and students are purchasing...

Why Intent Data is the Elixir of Personalization

A historic challenge faces today's marketing professionals. They are tasked with creating unique, valuable, relevant experiences in an environment where the number of messages...

What Marketers Need to Know About The Mobile App Experience

In many ways, the stakes have never been higher for marketers. Consumers demand an immediate and frictionless experience which, in part, has been driven...

What’s Happening to the In-Store Experience?

The rise of ecommerce has happened fast, and it won't be long before online sales outpace revenue from brick-and-mortar stores. Consumers are becoming more...

CMOs, It’s Time to Step Up to the CX Plate

Today, companies are in the customer experience business. It's no longer enough to compete on products and services, but it's also about delivering seamless...

The 4 Most Important Customer Experience Metrics

Today, customer experience measurement has reached mainstream acceptance and its adoption is the result of proven experimentation by the many pioneers of online customer...

What Retail Marketers Need To Know About The Omni-Channel Customer Experience

Marketing has undergone a major transformation in the digital age, and today shoppers demand better, faster and more seamless experiences. This means that brands...

Top 5 Customer Experience Trends For 2016

The new year is upon us and with it comes a new set of predictions. 2016 has already been pinned as the year of...

3 Things You Need to Know Before Building a Customer Experience Program

Today, consumers are more informed, more demanding and have higher expectations than ever before. As a result, many companies are feeling the heat as...

Retailer’s Guide to Beacon Technology

With the power to drastically enhance the customer experience, beacon technology offers a lot of potential to retailers. Whether it's a simple welcome message, a...

4 Ingredients of a Successful Customer Experience Program

Today, consumers have high expectations, are more informed and have the ability to switch brands at a moment’s notice. This new reality has forced...

Retargeting and the Role of First-Party Data

With the sheer size and scale of the Internet, it is no surprise some individuals choose to browse several sites before committing to a...

4 Customer Experience Quotes That Will Make You A Better Marketer

The customer experience in today's business world is central to the success and longevity of any brand. An Oracle report found that 97 percent...

Retargeting 2.0 – Leveraging First Party Intent

There are many weapons in the digital marketer’s arsenal but few are as promising as retargeting. The beauty of retargeting is the ability to stay...

6 Facts You Need To Know About The Mobile Experience

The mobile phone has transformed the world. We are now connected like never before with smart phones becoming our main gateway to the internet...

How To Get The C-Suite Behind Your Customer Experience Initiative

The customer experience is critical to succeeding in today’s hyper competitive landscape. However, it will almost always require cross departmental support from marketing and...

3 Tips to Maximize your Back-To-School Sales

The back-to-school season is already in full swing. According to eMarketer, both parents and students are starting their shopping early this year with most...

Customer Feedback in a Digital First Education World

Last week I had the privilege of speaking at the #PSEWEB conference in Montreal. My talk focused on the importance of collecting feedback in...

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