David Squibb

How to Effectively Measure Customer Experience in Your Organization

Delivering a good customer experience, otherwise known as CX, is important for every company. However, CX is often difficult to define in terms of scope since it can mean so many different things. It’s not a metric, so how can it be measured?...

The Two Types of Customers to Consider When Improving SMB Communication

Improving the customer experience continues to be a hot topic moving into 2017. However, as companies strive to improve their offerings and engagement with consumers, they often overlook the relationship between ...

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