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desteni lebrant

desteni lebrant
Marque Partners
-Degree in international Business, Minor in French -Manager, Egghead International Corporate Division - negotiated multimillion dollar joint venture with partner in Tokyo and Europe -Egghead spun off EleKom, Director of Sales, later sold to Clarus Corp. -

Brand Messaging – Leave An Emotional Aftertaste

Fellow branding experts! Do we have to continue 'missing it'? The growing number of advertisers who create disconnected, irrelevant and overall ineffective...

When identifying Market Opportunities, Assume You Don’t Know Your Customer

I recently spoke at a business seminar on the concept of branding. Most people think of branding as a logo or a color palette,...

How Social Media Won’t Revolutionize Reference Selling

The Web 2.0 environment and business-oriented "social media" promise to connect buyers and sellers in support of reference selling. In theory, these Internet applications...

Use References to Increase Sales in a Down Economy

In today's economy, most businesses have customers that are reviewing their budgets and reprioritizing expenditures. As a result, companies are not making...

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