Achinta Mitra

Take Industrial Lead Generation up a Notch with Marketing Automation

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the...

Make Industrial Email Marketing Mobile Responsive

Email marketing continues to be a workhorse for manufacturers and industrial companies. The reason is simple – it produces results! Take a look at...

Use Content to Uncover Tacit Know-how Inside the Minds of Engineers

I recently read the survey, 2012 Mind of the Engineer that was released by UBM Electronics, the global leader in media and marketing solutions...

Industrial Content Marketing for Accelerating Sales Pipelines

Manufacturers and industrial companies that believe in content marketing are seeing good results from their efforts. However, most of the success is at the...

Priming Industrial Websites for Content Marketing

Many of my industrial clients are starting to plan and budget for 2014. High on their list of priorities is redesigning their industrial websites....

Marketing Automation Alone Can’t Deliver ROI for Industrial Companies

Let me start by saying that I'm a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some...

Why Many Industrial Websites Underperform

There are many reasons for an industrial website's failure to deliver anticipated results. The list is long – poor search engine optimization, bad user...

Storytelling in Industrial Content Marketing

If storytelling sounds too "Kumbaya" to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. There is...

Industrial Email Marketing is NOT Dead

One would think new marketing tactics such as social media and blogging would have killed good ol' email marketing. That is simply not true....

Sabotaging Industrial Marketing Hurts Sales

What is the real purpose of industrial marketing? One can come up with a list of at least half a dozen or more excellent...

Industrial Marketing, Lead Generation and Sales: It’s Complicated

Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for...

Industrial Content Marketing’s Impact on Customer Experience

Customer experience — the Holy Grail of customer loyalty and repeat business. Every company wants it, many talk about it but only a few...

Industrial Content Marketing is NOT New

Manufacturers and industrial companies have been using content marketing for a long time whether they know it or not. What do I mean? Product Releases...

Industrial Blogging Lessons Learned from Working with Technical SMEs

My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs...

Creating Thought Leadership for Manufacturing and Industrial Companies

Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used...

How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive

Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order....

9 Must-Have Content Assets for Successful Industrial Websites

Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else's list can...

Does Your Website Content Meet the Needs of Industrial Buyers?

When was the last time you actually read the content on your industrial website? Put yourself in your buyer's shoes and see if the...

Industrial Content Marketing – Dazed and Confused

How many of you remember the song "Dazed and Confused" from Led Zeppelin's debut album based on a folk song by Jake Holmes? I...

Content Creation vs. Content Marketing – There’s a Big Difference

Unless you've been living under a rock somewhere for the past couple of years, you've surely heard or read about the power and the...

New Posts