Achinta Mitra

Industrial Website Redesign: Content Before Design

Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for...

Content Marketing for Industrial Companies – Authenticity is Mission Critical

Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception. Stretching the truth, exaggerating the positives...

How Industrial Content Marketing Builds Stronger Relationships Based on Trust

Strong relationships have always been the cornerstone in complex industrial sales. That hasn’t changed and won’t change in the foreseeable future. How we start...

How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies

I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! The more I...

3 Online Content Tips for Industrial Distributors to Differentiate Themselves

Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. This is particularly...

Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

If you are using digital marketing (You are, aren’t you?) to market your industrial company, its products and services, then you need to understand...

To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking

Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many...

Content Marketing for Industrial Distributors

Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that...

Better Industrial Marketing Doesn’t Mean More Technology

Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention....

Industrial Web Design – Visit to Call is Not Automatic

Nine out of ten times, manufacturers and industrial companies want their site visitors to call them right after they visit the site. Right or...

Industrial Marketing for Engaging with Engineers

It’s a myth that engineers hate marketing. What they definitely don’t want is more meaningless marketing fluff. Those two statements are based on my...

Industrial Content Marketing — Different Strokes for Different Folks

Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an...

Jumpstart Industrial Content Marketing with Application Notes

Application Notes or App Notes are very effective and can help you jumpstart your industrial content marketing, especially if you are stuck because of...

Winning the Engineer’s Mindshare with Industrial Blogging

Engineers love a challenge and solving problems. They are always on the lookout for gaining knowledge from their peers. They trust and have more...

How to Create Successful Industrial Marketing Content for TOFU

In case you aren’t familiar with the content marketing acronym TOFU, let me define it for you. TOFU stands for top of the funnel...

Purpose Driven Industrial Blogging

When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do...

Industrial Website Redesign Should Fit Your Sales Process

I have had many conversations with manufacturers and industrial companies where our discussions began with the statement, “We need to  redesign our industrial website.”...

Two Controversies That May Disrupt Industrial Digital Marketing Plans

In the past week, I have read several blog posts about two content marketing controversies that have set the blog world on fire. Mind...

What’s Hot and What’s Not in Digital Marketing for Engineers in 2014

I just downloaded my copy of the 2014 Digital Marketing for Engineers survey published by John Hayes and his team at ENGINEERING.com. There are...

What Content Marketing Functions Do Industrial Companies Outsource?

I hope your Holidays were wonderful and that you are off to a good start in 2014. The views I have expressed in this post...

New Posts