Achinta Mitra

Content Marketing for Industrial Companies – Is There Content Overload?

There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing. Have we...

BANT May Not Work in Qualifying Leads for Industrial Sales

Sales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM...

Digital Marketing for Manufacturers: Making a Business Case

Imagine this all too common scenario if you are a manufacturer, distributor or an engineering company. Sales are slow; you need to do something...

Lead Generation for Industrial Companies is a Process not a Campaign

I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of...

Most Industrial Websites Miss the Mark

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Do you? Yet,...

Email Marketing for Manufacturers and Industrial Companies

Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is...

Industrial Content Marketing – Selling the Problem not Just Solutions

Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality...

Content Marketing for Manufacturers: Overcoming Writer’s Block

82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI....

Why do so Many Industrial Website Redesigns Fail?

This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and...

Why are Manufacturers Still Struggling with Content Marketing?

Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda of the Content...

Marketing to Engineers is a Big Challenge

Many industrial companies find it challenging to market to engineers. The biggest complaint that I hear is that engineers just don’t respond to marketing...

Content Marketing for Manufacturers Must Go Deeper than ToFu

Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. According to the 2014 study...

Content Marketing for Manufacturers Isn’t Just Publishing More Content

Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning...

Planning Your Industrial Marketing Strategy for 2015

I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time...

The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers

It may seem obvious to say that you must build your industrial content marketing strategy around your buyers but it doesn’t happen with regularity...

Industrial Website Redesign: Content Before Design

Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for...

Content Marketing for Industrial Companies – Authenticity is Mission Critical

Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception. Stretching the truth, exaggerating the positives...

How Industrial Content Marketing Builds Stronger Relationships Based on Trust

Strong relationships have always been the cornerstone in complex industrial sales. That hasn’t changed and won’t change in the foreseeable future. How we start...

How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies

I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! The more I...

3 Online Content Tips for Industrial Distributors to Differentiate Themselves

Almost every industrial distributor that I talk to, both clients and new prospects struggle with one key problem – differentiating themselves. This is particularly...

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