Achinta Mitra

Technology is Not a Substitute for Good Industrial Content

Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead...

Manufacturing Content Marketing Trends and Challenges

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing...

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks...

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a...

Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to...

Content Marketing Strategy Must Drive Your Industrial Website Redesign

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Why is it such...

Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work

Industrial content marketing success for most manufacturers and other industrial companies is usually measured  by an increase in the number of RFQs/RFPs. Arguments about quality...

Industrial Content Marketing Fails to Engage with Target Audience

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers....

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face. They are: Lack of awareness about them...

Industrial Content Marketing Boosts Sales for Distributors

My conversations with distributors about industrial content marketing almost always start with them needing help in growing their sales. That should come as no...

How Industrial Marketing Influences Buyers

Industrial marketing precedes industrial sales. That is the reality today. I understand manufacturers, distributors and engineering service providers may find it hard to accept that...

Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Marketing to engineers is challenging, but manufacturers, distributors and engineering services companies cannot shy away from it because engineers make up the bulk of...

Why Manufacturers Need a Multichannel Industrial Marketing Strategy

Multichannel industrial marketing strategy doesn’t get that much attention or buzz. It should, because it is a closer reflection of how manufacturing and engineering...

Industrial Content Marketing’s Role in Sales

You’ve probably read all the buzz surrounding industrial content marketing. You are in good company if you are already doing it. The Content Marketing...

How Manufacturing Content Marketing Sets the Table for Sales

I recently received two emails from two different manufacturers. They both inquired about using manufacturing content marketing to help their sales efforts. Both these...

Marketing Engineering Services with Content

Marketing engineering services is very different from marketing industrial products. The biggest difference is that you are selling an intangible concept as versus a...

In Industrial Lead Generation, a Lead is a Lead, Right?

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and...

Content Marketing for Manufacturers: What’s real and what’s hype?

If you are a manufacturing marketer, I’m sure you’ve heard all the buzz and the hype surrounding content marketing for manufacturers. It is a...

No Digital Marketing for Manufacturers = Marketing in the Past

Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented...

How Industrial Companies are Stuck on SEO for Content Marketing Strategy

I find too many manufacturers and industrial distributors basing their entire content marketing strategy with one goal in mind – getting found in Google....

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