Achinta Mitra

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog

Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post. I have listed some easy, do-it-yourself...

Deconstructing the Four Stages of the Industrial Buy Cycle

B2B marketers agree that lead generation and nurturing campaigns must deliver relevant content to their target audience to be successful. Typically, that means understanding...

Top 10 Clich

You can find plenty of clichés used (overused?) in B2B marketing content. Do they really communicate better with our audience or are we as...

7 Strategies for Using Content to Market Industrial Products

I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. It is heartening to...

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead Generation

I recently read a news release put out by Infogroup on their SalesPulse Survey of B2B sales professionals conducted jointly with OneSource, an Infogroup...

The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation

For as long as I can remember, B2B marketers have considered lead generation as their primary focus. Organizations are spending considerable amounts of time...

Don’t be surprised if you aren’t making any money from your blog

My headline may be sacrilegious in Internet marketing (IM) but there's plenty of real-world proof to backup that statement. The road to online riches...

Why Email Open Rates are Unreliable

It is a well-known fact that email is a powerful weapon in every Internet marketer's arsenal. However, it is also a fact that email...

Video Killed the Content King

The headline is my clever attempt at spoofing the classic 1979 hit song "Video Killed the Radio Star" by a British band called The...

New Posts