Achinta Mitra

B2B Lead Generation Using a Business Blog

In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. In order to satisfy the demands of the...

Variety of Content is the Key in the Early Stages of the Industrial Buy...

In the early stages of the industrial buy cycle, you as the marketer have very little information about the visitor to help you tailor...

Content Auditing and Mapping it to the Industrial Buy Cycle

These days it is popular to say "Content is marketing currency." What does it really mean to an industrial marketer, especially if you work...

Is Your Industrial Website Still Just a Business Card?

Unless you've been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub...

5 Things Industrial Marketers Must Do to Attract Engineers and Turn Them into Loyal...

Contrary to popular beliefs that engineers are consumers too and therefore one must market to them as people first, I believe marketing to engineers...

The Twofold Benefit of Optimizing Marketing Content

Online optimization is usually associated with natural or organic search engine optimization (SEO). Optimizing your marketing content around keywords or phrases is the first...

Optimizing Your WordPress Business Blog

Probably the biggest benefit of creating a business blog is to engage with your readers, build deeper relationships and convert most of them into...

Industrial and B2B Customer Engagement Simplified

More and more industrial and B2B marketers now view customer engagement as the key to driving incremental sales and revenues. However, accurately defining and...

The Disconnect Between B2B Content Marketing and Customer Engagement

While B2B content marketing has many purposes, its primary goal is to engage with prospects and customers in order to build trust so that...

5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers

If you are a manufacturer or a provider of technical services, your website needs to be aligned with the buying process of your prospects...

Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders?

To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Consultative selling is one...

Is Content Curation an Easy Way for Content Marketers to Do More With Less?

Even though "content curation" is not a common phrase, there's plenty of discussion to be found on the Internet. Heck, even MS Word kept...

Don’t Count on Marketing Automation to Solve All Your Lead Generation Problems

Some B2B marketers tend to think of Marketing Automation as the silver bullet that will solve their lead generation crisis. Of course, Marketing Automation...

Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell

Marketing 101 teaches you "Customers buy benefits and not product features." I'm not disputing that nor am I making a new revelation. What I...

What Not To Do For Better B2B Customer Relationships

Building a trusting relationship in complex industrial sales is hard enough without things being messed up even more because your sales reps fail to...

How Relevant Content Helps B2B Branding

Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. Most CEOs of manufacturing, engineering and technical companies do...

Social Media with Email Marketing – is it the Super Combo?

Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. This long...

Creating Relevant B2B Marketing Content: Walk the Talk

There is plenty of advice out there about engaging B2B and industrial buyers with relevant marketing content at every stage of the buying cycle....

B2B Websites: To Publish Prices, or Not To Publish

Do you show prices on your B2B website? Have you struggled to answer that question? You are not alone, most business purchases, especially industrial...

Shortening the Industrial Buy Cycle in 5 Simple Steps

The other day I read an interesting article titled "5 Steps To Shorten The B2B Buying Cycle" by Kerry Spellman, Client Relationship Manager at...

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