Achinta Mitra

How Videos Tell Compelling Stories About Consulting Engineering

In an earlier post, (see More Manufacturers Are Using Videos For Content Marketing) I had mentioned that 48% of manufacturers were using videos as...

Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers

It is a known fact that for content to engage and convert, it must be relevant. Needless to say, industrial and B2B marketers are constantly...

B2B Blogging Gaining Acceptance by More Industrial and Engineering Companies

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays...

Breaking the Rules of Content Marketing Pays Off Big Time for Engineering Companies

As part of a new Web design project that I'm working on for an engineering company, I've spent quite a bit of time in...

How Landing Pages Can Make or Break Lead Generation Campaigns

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors...

Engaging Content that Solves and Sells

Good content marketers know that engaging marketing content moves the needle. It persuades readers to take an action and guides them along in their...

Content Marketing: Think Like a Publisher, Act Like an Investor

Thriving in today's content-driven online marketing world, demands that you think like a publisher. That's the battle cry among content marketers. Just as publishers start...

More Manufacturers Are Using Videos For Content Marketing

According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as...

Why Your Sales Funnel May Run Dry Without a Business Blog

Happy New Year! Are you leaving additional sales leads and revenues on the table? Industrial marketers who don't use a business blog are missing a key...

?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

A New Year and a new website mean new leads and sales opportunities. That's what most businesses wish for during the Holiday Season. A...

SAL is the Glue that Binds Sales and Marketing in Lead Generation

A lead is a lead, right? Depends – are you in marketing or in sales? SAL – Sales Accepted Leads is the bridge between Marketing...

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Here's the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. (Source: Marketing Sherpa/ KnowledgeStorm). B2B marketing...

3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites

I hope you had a wonderful Thanksgiving weekend (here in the U.S.) with your family. Now, back to work. Attempting do-it-yourself (DiY) search engine optimization...

Dawning of the Age of Content Marketing in the Industrial Sector

Manufacturers and industrial companies have a reputation of being slow to adopt new marketing strategies and techniques. If you are a B2B marketer who...

Why More Engineers Ought to be in Sales and Marketing

In most manufacturing and industrial companies, engineering, sales and marketing operate in their own silos, barely acknowledging each other's existence. The disconnect is strong...

Content and Social Marketing: Connecting and Engaging with 10K+ Engineers

Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using...

3 Business Blogs with Proven ROI from Industrial Companies

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including...

Marketing Automation vs. Inbound Marketing

If you believe everything you read (and lately there's been a lot) about marketing automation, you'd think it is the killer app to solve...

Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if...

If You Want Better Leads, Set Your Content Free

I admit my headline is a variation on Sting's "If You Love Somebody Set Them Free" single from his first solo album The Dream...

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