Achinta Mitra

How Manufacturers can Resurrect Product Content from the Dead Zone

In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B...

Is Mobile Marketing Right for Industrial Companies?

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers...

Thought Leadership: Marketing Engineering Services with Technical Articles

Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from...

Digital Marketing for Control Engineers, Machine Builders and Designers

As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I...

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial and manufacturing marketing doesn't have to be dull and boring. Here's proof. Corning, a manufacturer of specialty glass and ceramics created a marketing video...

Boost Email Relevancy With Dynamic Content

Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and...

How to Coax Content Out of Engineers

Keeping a steady flow of content coming out of engineers and in-house technical experts is a challenge. You know your work is cut out for...

Manufacturers Use CAD and 3D Parts Catalogs to Generate Leads

For a while now, manufacturers have been using online searchable product catalogs to generate new leads and sales. Downloadable CAD files have played a...

Details Matter in Creating Content for Engineers

Are you paying too much attention to content marketing strategies and not enough to the details? Strategic planning and analysis does sound a lot more...

Content is the Foundation of Good Relationship Marketing

Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Many of them will also...

Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0

Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites...

Google’s Latest Algorithm Update Raises the Bar for Content Quality

Last month, Google announced a change to its search algorithm, called the "Panda" update. This is a major change and there is plenty of...

Don’t Let Lack of Content Stop You from Blogging

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your...

Industrial Content Reengineering for Improving WIFM Relevance

The challenge for many industrial marketers is making their content relevant to their prospects and customers. Industrial sales cycles are usually several months long...

How a Global Distributor’s Online Community for Engineers Pays Rich Dividends

Building a thriving online community around your social media strategy takes a lot of hard work. Sometimes it feels like you are operating in...

Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity

Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier...

How Videos Tell Compelling Stories About Consulting Engineering

In an earlier post, (see More Manufacturers Are Using Videos For Content Marketing) I had mentioned that 48% of manufacturers were using videos as...

Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers

It is a known fact that for content to engage and convert, it must be relevant. Needless to say, industrial and B2B marketers are constantly...

B2B Blogging Gaining Acceptance by More Industrial and Engineering Companies

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays...

Breaking the Rules of Content Marketing Pays Off Big Time for Engineering Companies

As part of a new Web design project that I'm working on for an engineering company, I've spent quite a bit of time in...

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