David Feldman
David Feldman
As a publisher and global speaker on hotel & airline loyalty programs, David is focused on developing strategic solutions for loyalty programs, and is passionate about the critical link between loyalty strategy and the customer experience.
Are Revenue-Based Frequent Flyer Programs Driving Profitability?
One of the biggest problems in the loyalty industry is that the debate over changes to the frequent-flyer Programs (FFPs) of American, United and...
Are Frequent Flyer Spin-Offs Dead?
Ever since Air Canada started the process of divesting its Aeroplan Frequent Flyer Program (FFP) in 2005 — the global loyalty zeitgeist has seen...
Loyalty — What Exactly is a “Revenue-Based Program”?
In our previous articles exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the...
Loyalty Myths: Is Breakage Good
In our previous article exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the...
Loyalty Myths: Are frequent flyer miles a liability?
At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent flyer miles outstanding. Those miles represented a total...
The Psychology of Basic Economy
With American Airlines finally announcing the details of its version of Basic Economy — let’s take a look at some fascinating psychology behind the basic economy...
When Big Data Goes Bad…
Big Data is the word. You may have heard something about it. Big Data in loyalty programs is being used to learn detailed profile metrics…
How United “Nailed It” with Basic Economy
Depending on where you sit (especially on an airplane) — you may view this article title as positive or negative. It’s not my intention today to pass...
Does Your Airline Even Want You To Fly Them?
Many highly-coveted airline perks such as free bags, priority boarding, and club lounge access, can now be obtained by carrying an airline’s co-branded credit...
The Psychology of Loyalty Programs
The reward proposition is what drives customer behavior I recently had the opportunity...