David Farschon is Senior Manager - Customer Experience at eTouchPoint where he works with Fortune 2000 clients on the development of Customer Experience (CX) programs and the implementation of eTouchPoint's CX software solutions. In this role, he leads the definition and implementation of client CX and feedback gathering programs and works closely with client stakeholders to identify opportunities for improvement and operational change based on customer perceptions. He is a subject matter expert in transactional survey design, IVR, SMS, and email feedback gathering, and CX analytics.
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