Des Walsh
Des Walsh
Des Walsh is an executive leadership coach, social media strategist and LinkedIn expert. He is passionate about sharing his understanding of the benefits of social media in a way that makes good sense for business.
Not Everyone Likes LinkedIn but with 120 Million Users Can You Afford to Ignore It?
Getting the Point About LinkedIn Whenever I get up to speak to a group about LinkedIn, I'm conscious that there will almost certainly be some...
Six Key Social Platforms for Busy Professionals
Too many platforms, too little time Long ago I lost count of all the possible social media platforms and tools a business might reasonably use....
Interview About Wacky Gift Site Helps Me Explain Media Curation
Sometimes it's the quirky projects that can best help us explain serious business concepts and processes. I watched a very entertaining interview yesterday on the...
Law Firms and Social Media Success Stories 1
I've long maintained that there are some serious challenges for professional services firms wanting to engage effectively with and through social media, as I...
Testing the Social Engagement Management Tool Sprout Social
Let me be clear: I love social media and especially the scope it gives me to amplify my marketing and general engagement with clients,...
Managing Social Media Strategy In-house versus Outsourcing
In an online social media discussion group I belong to, a member asked the other day whether, in order to have an effective social...
Social Media Not an Easy Call for Financial Advisors
When I accepted the invitation to keynote the Hillross Annual Conference 2012 in Canberra, Australia, focusing on practical strategies for social media, I was...
Smart Business Owners Don’t Leave Blog Design to Designers
Georges Clemenceau I make no claim to be good, let alone excellent, at blog design or the more general field of web design. And I...
Not Everyone Loves Change
Coaches and trainers need to recognize that not everyone will respond positively to the prospect of change and some will resist. "If it ain't broke,...
Boomer Business Owner Challenge – Emotional Resistance to Social Media
I keep telling myself I won't do it again, but there I was yesterday, having another fundamentally frustrating conversation about social media with a...
Should Google Plus be Part of Your Social Media Strategy?
Lately I've been wondering just how much or how little I should be talking, with clients and with groups I present to, about the...
Are You Missing Business Opportunities on LinkedIn?
Speaking to groups in my part of the world over recent months I have found there are a lot of business professionals who know...
Beer Companies Hopping into Social Media – Part 1, Big Brands
Whether it's the long established (1759) mega brewer Guinness with its worldwide celebrations of Arthur's Day (for founder Arthur Guinness) and fan page attracting...
Understanding Culture for Better Social Media Strategy
One of the most important factors in developing a social media strategy, for businesses large and small, is culture. It is also one of...
My 1,000 LinkedIn Contacts Give Me a Network of 15 Million But That’s Not a Strategy
I noticed today that at 951 the number of my direct connections on the professional networking platform LinkedIn is seriously nudging 1,000 and the...
First Days on Empire Avenue – Part 2
Background on Empire Avenue, the Social Media Exchange In the first post in this two part series, I outlined my initial experience of the new...
First Days on Empire Avenue and Understanding How It Can be Addictive – Part 1
How and why I became tradable Just in case you haven't caught up with the Empire Avenue phenomenon and don't know what it is or...
Why I Do Not Tweet About Politics
In a social media workshop recently I shared that while I am keenly interested in politics, I choose for business reasons not to buy...
Why Some Companies are Wary of Investing in Strategic Social Media Engagement
Today, as part of my current course with the Social Media Academy, I've been working an exercise to develop a concept and framework for...
Building a Community Site with BuddyPress – Part 2
In my previous post on building a community site using the WordPress plugin BuddyPress, I reported that having spent quite a lot of time...