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Derek Edmond

Derek Edmond
As a part of the team of Internet marketing professionals at KoMarketing Associates, Derek focuses on developing online marketing strategies - search engine optimization, search engine marketing, and social media - for clients, ranging from small start-ups to Fortune 500 companies. As Managing Partner of KoMarketing Associates, Derek leads strategy, direction, and growth of the organization.

The B2B Marketers’ Perspective on Measuring Content Marketing Performance

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies,…

B2B Global Digital Marketing: 7 Key Takeaways for 2021

B2B marketers are almost universally relieved to be turning their calendars over to 2021. 2020 has been a difficult year in many respects, though there…

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020,…

How to Get Started With Account-Based Marketing in 8 Steps

Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting…

4 Actionable Insights from Google Search Console Search Performance Reports

SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives. As indicated in the recent report coverage of…

B2B Visual Content Marketing: 10 Examples For Your Own Campaigns

What are the best content formats to use for online communications? As B2B content marketers constantly review and optimize their work, this question becomes ever…

How to Adapt B2B Digital Marketing to the Buyer Journey in 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do…

How To Demonstrate B2B Digital Marketing Impact When Performance is Down

Times are difficult for digital marketing teams right now. For many, the review of this past month or first quarter’s website performance reports won’t help…

How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how…

How To Generate More MQLs from a B2B SEO Program

Generating marketing qualified leads (MQLs) from a search engine optimization program remains a top challenge for B2B marketers. As illustrated in a report earlier this…

How B2B Buyer Personas Influence Online Marketing Campaigns

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. While we all have goals and objectives for…

SEO Best Practices for Internal Linking in B2B Websites

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics. Because content marketing…

7 SEO Performance Metrics That Matter to the C-Suite

It is no secret how significant SEO can be to a digital marketing program. According to a recent report from The Manifest, 36 percent of…

Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown…

How to Map SEO Keyword Research to the B2B Buyer Journey

Understanding the B2B buyer’s journey, from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of…

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears…

Is Long-Form Content the Only Way to Achieve B2B Content Marketing Success?

Long-form content is essentially the technique of developing articles and blog posts in excess of 1,000 words. This type of content marketing initiative can be…

How to Leverage Twitter Lists for B2B Digital Marketing

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only…

How to Prove ROI for a B2B Social Media Strategy

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news…

How B2B Marketers Can Leverage Google’s Search Performance Reports

At the beginning of the year, Google announced the beta release of a new Search Console experience. For search marketers, the most significant part of…

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