Denyse Drummond-Dunn

Increasing your Information ROI: Turning Knowledge into Gold

Finding the Gold in your InformationSOURCE: Kozzi.com We all gather information about our customers. What do we do with it? We (hopefully) use it to inform our decisions and then it gets filed away. In some cases this is vertical (i.e. thrown away) but usually...

How to Build Brand Reputation and Consumer Trust: And then Track it

The Reputation Institute does a great job of measuring the seven essential elements that make a business great in the eyes of the consumer. These elements are a combination of enterprise and product perceptions, the former perhaps surprisingly, trumping the latter in driving behaviours...

A New Guide to Insight Development

Insights are the Foundationof Customer CentricitySOURCE: Kozzi.com Last week I had the pleasure of being invited to speak at the Marketing & Communication Loft event in Geneva. The topic was building great brands so how could I not talk about insight development, the foundation of...

How to get R&D Excited about Innovation

R&D are not Excited by Innovation?SOURCE: KOZZI.COM Did you do a double-take when reading this week's post title? I bet you did. R&D is at the heart of innovation for almost all major manufacturers, so they should be excited by it. However, their concepts are...

How Communicating through Packaging is more Informative & Personal

Customers like personalised connectionsSOURCE: KOZZI.COM Two posts caught my eye this week as they both referred to the importance of multi-channel communications. If you are looking for inspiration and new ideas in this area, then read on. In particular we will speak about the often...

Here’s how other Marketers make Social Media more Customer Centric

A Customer Centric Marketing & Communications Plan There is so much buzz around the uses and benefits of social media today that everyone is doing it; but are they doing it right? DreamGrow recently announced the Top 10 US sites, which showed huge gains for...

How to Take Local Brands to Global Success

Successful Brand Roll-out I remember reading an article in the Financial Times last year that challenged companies to search for a new style of marketer. They weren't speaking about the latest need for marketers to be both creative and comfortable with data. They were...

The Power of Insight Based Communications

Spring is most definitely in the air! We certainly waited a long time for it to arrive this year, didn't we? Summer will soon be with us. Along with the trees and flowers, communications for weight loss products and programs are also blossoming...

How to Segment for Actionability & Success

Colourful segmentationattracting purchase Last week I shared the twelve questions you need to be able to answer in order to ensure you really know your target audience. If you missed it, you can read it here. The post certainly attracted a lot of hits, so...

12 Things you Need to Know about your Target Customers

How well do you know your target customers? I mean really know them? Are they men, women, young, old, Fortune 100 companies, local businesses? If you can at least answer that, then you have the basics, but how much more could you know about...

10 Inspiring Quotes on Understanding & Insight

Last December I shared 13 of my favourite marketing quotes; if you missed it you can read it HERE. The post received the most reads and likes of any I have published, ahead even of the list of my preferred Infographs (see HERE). It seems...

Getting to Actionable Insight

Last week I shared the first three essential steps to improved insight development, which covered setting the objectives, forming the team and reviewing the available information and knowledge. If you missed it or would like to re-read it before continuing then please go HERE. This...

Five Ideas to Improve your Insight Development

Last week I spoke about updating your market research toolbox and how to review your metrics. This week I want to take the next logical step by turning the knowledge you gather into actionable insights. Insights are the pot of gold that many businesses...

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