Dennis DeGregor
Dennis DeGregor serves as VP, Global Experience Data Practice, Ogilvy/Verticurl. Dennis is the lead data strategy advisor for Fortune 500 brands globally on enterprise CX transformation, analytics, and leveraging technology for competitive business advantage. He has written numerous books on the subject of enterprise data, strategic AI, and leveraging the global Internet for competitive advantage through data-driven CX transformation.
Over the last three decades, brands have invested billions of dollars in the customer experience (CX) in the quest to gain competitive advantage in...
Thanks to investments in process, data capabilities, advanced analytics and new generation channel technologies, digital touchpoints are becoming more integrated and ubiquitous than ever...