NG Gordon
NG Gordon
Former pro tennis player and Silicon Valley exec. "Dad" of Dear Mishu (https://instagram.com/dearmishu), a Micro-Influencer and Advice Columnist based on… my dog. Sharing my experience with marketing innovation and social media marketing with brand owners and managers. Organizer of the North Carolina Social Media Brainstorm Meetup. Listen to me on Social Launch at http://dearmishudad.com/podcast/ and my brand new online Influencer Marketing MASTERY Course at https://www.udemy.com/influencermarketing/. I was presenting and teaching at the recent http://startupsummitnc.com
Branding Your #SocialMedia Profile Series #2: Your Extended Name
When beginning to work on your social media accounts, an area for immediate improvement that you may like to consider is your name. Yes,...
Interviews with Dog Brands: How They Work with Influencers
During March 2020 I spoke with over a dozen representatives of brands that sell products for dogs, selected from those that registered for a...
My 12 #InfluencerMarketing Predictions for 2020 (It’s Going to Be Rough One) — Dear Mishu’s Dad
Here are my 2020 predictions for the state of Influencer Marketing. I'm going to make it short, out of respect for your time, but...
Signing a Brand-Influencer Agreement as Part of Your Influencer Marketing Strategy
You got to be very strategic when it comes to influencer marketing. First: Why should you sign an influencer-brand contract at all? I strongly recommend…
Dog agencies (and the reporters that cover them) need to learn what a social media influencer really is.
I recently read an article in FastCompany called "Dog influencers are so popular, they need their own talent agency" and felt - OMG is...
Dog agencies (and the reporters that cover them) need to learn what a social media influencer really is.
I recently read an article in FastCompany called "Dog influencers are so popular, they need their own talent agency" and felt - OMG is...
Cut out the middleman/women? Not with social media influencers!
“Brands have no better choice then having the influencers as their middlemen/women” We were the middlemen… Many years ago I worked for an international, Singapore-based…
“According to a poll by Tomoson, businesses are making $6.50 for every $1 spent on influencer marketing” — this...
“According to a poll by Tomoson, businesses are making $6.50 for every $1 spent on influencer marketing” — this is not realistic For the past...
Not all influencers are unethical, fake, or overpaid… Dear Mishu & 17 friends tell it like it is.
Q: People say that influencers are selfish and engage in unfair practices. Is that true? A: Not all!Dear Mishu Dad & Friends Recently the...
Employee Advocacy as Influencer Marketing? Uh…. whatever
Q: Can an employee be a successful Influencer on behalf of their company? A: Yeah.... maybe... whatever. Employee advocacy is good. But since they are...