Derrick Daye
Derrick Daye
The Blake Project
Derrick Daye, is the Managing Partner of The Blake Project, a leading brand consultancy. He helps large and small growth oriented companies design, manage and build brands that drive revenue through differentiated customer experiences. He co-authors the branding blog Branding Strategy Insider, has worked with the White House Press Corps, the National Basketball Association and Johnson & Johnson.
Branding and the Increasing Value of Human Touch
It always fascinates me to see product, service and marketing innovations emerge that bolster our ability to get the 'bear hug' we seek from...
Advertising Guide
Advertising is one of the most frequently used and powerful communications mediums for brand building. How then does one maximize the effectiveness and efficiency...
Brands and Relationships
People develop relationships with other people. Brands exist so that organizations can do the same. So, what maximizes a brand's appeal? ...
Branding: The Simple Truth
The simple truth about branding - A brand is a source of a promise to the consumer. It promises relevant differentiated benefits. Everything an...
Attention Auto Dealers: Change the Voice in Your Head
10 things an auto dealer can do to change world opinion and increase sales. If you are close to the auto-dealer space in any way,...