Daniel Bakst
Daniel Bakst
I am the Social & Digital Marketing Associate for Second To None. Second To None is a Customer Experience research firm helping brands measure their existing CX via mystery shopping, voice of customer surveys, sales/marketing compliance audits and related custom research programs. We serve leading brands within the retail, restaurant, ecommerce, banking, healthcare and education sectors. I graduated from the University of Michigan in 2016 and continue to live and work in Ann Arbor. Go Blue!
The Power of a Greeting: How One Simple Act Can Impact the In-Store Experience
While we like to think about relationships with consumers from a broad organizational perspective, ultimately the heavy load of this consumer perception is carried...
The Best Ways To Provide Customer Service Via Live Chat
There is a massive opportunity for brands operating within digital channels to optimize the way they communicate with and provide service to consumers online....
Are You Working With An OmniChannel Expert?
Customer relationships are the foundational building blocks of a high-performance organization. Brands that intentionally design their experience to ensure that each individual interaction ends...
Mystery-Mapping: Use Secret Shopping Programs To Craft Customer Journeys
Photo Credit: iStock Capturing accurate information about customer behavior can be a major differentiator between achieving growth or experiencing stagnation for brands in any industry....
Understanding The Impact Of Competitive Benchmarking Programs
Contextualizing your brand’s place amongst competitors is vital to creating a leading Customer Experience. Mystery shopping is a great way to capture an understanding...
Is Your Brand Monitoring Its Social Media Reputation?
photo credit: (istock) Capturing an accurate understanding of how customers perceive your brand can serve as an invaluable resource to improve your existing Customer Experience....
The Importance of Conveying a Modern Customer Experience
photo credit (istock) In the fashion world new styles are always popping up, supplanting the mainstays in a constantly evolving organic life cycle. To be...