David Ratcliff
David Ratcliff
David Ratcliff has decades of global experience in B2B advertising, helping to close multimillion dollar deals with a wide range of companies including IBM, HP, Panasonic, Sony, Microsoft, Nokia, Pepsi, Lucas films, and Universal Music. Before assuming the Managing Director role at Vendemore in late 2016, Ratcliff was Head of Sales and Delivery, where he built the managed service model and was instrumental in bringing Vendemore into the global market.
Mythbusting ABM: Five ways to tell the real deal from the pretenders
Marketers are no strangers to trends promising to be the next big thing in the industry. Inbound, content, video, social media and so many...