David Fletcher

What’s the Right Tech Mix for CX Success?

Creating a great online customer experience (CX) is impossible without the right technology, but technology isn’t the only key element. Because CX solutions can be expensive and time-consuming to implement, choosing the right ones for your business is essential. Start by understanding the CX...

What Shoppers Really Want This Holiday Season Is a Break from Stress

What’s the must-have item for holiday shoppers this year? A less-stressful online shopping experience—one that offers some certainty in a year that hasn’t provided much of that. The backdrop of world events has left many of us craving something that simply goes as...

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