David Fletcher
Livestream Commerce Options Beyond TikTok and Meta
The summer of 2022 saw upheaval in the domestic live commerce space. After TikTok abandoned or delayed its livestream commerce plans in the U.S. and Europe in July, Facebook dropped plans to roll out livestream shopping. Then, in early September, Instagram issued an internal...
What’s the Right Tech Mix for CX Success?
Creating a great online customer experience (CX) is impossible without the right technology, but technology isn’t the only key element. Because CX solutions can be expensive and time-consuming to implement, choosing the right ones for your business is essential. Start by understanding the CX...
What Shoppers Really Want This Holiday Season Is a Break from Stress
What’s the must-have item for holiday shoppers this year? A less-stressful online shopping experience—one that offers some certainty in a year that hasn’t provided much of that. The backdrop of world events has left many of us craving something that simply goes as...