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David Dodd

David Dodd
David Dodd is a B2B business and marketing strategist, author, and marketing content developer. He works with companies to develop and implement marketing strategies and programs that use compelling content to convert prospects into buyers.

The Dramatic Growth of Global Content Marketing

Numerous research studies have documented the growing use and popularity of content marketing. For example, we know from the latest survey by the Content...

The Importance and Challenges of Integrated Digital Communications

In an earlier post, I observed that most B2B marketers now recognize that providing outstanding customer experiences has become an essential requirement for competitive...

Is Your Company Ready for “Micro-Moments” of Marketing?

Despite the increasingly important and ever-expanding role of technology in B2B marketing, astute marketers recognize that all truly effective marketing is grounded in a...

New Insights on Making Blog Posts More Effective

Blogs have been around since 1994, and over the past decade, they've become a core content marketing channel for many B2B companies. While there...

Will We Soon Have a Magic “Marketing Answer Machine?”

Last week, Mark Schaefer published a blog post with the provocative title, "Why Big Data will go away soon." In this post, Mark argued...

Why Media Consumption Statistics Shouldn’t Drive Marketing Investments

In May of this year, Mary Meeker, now an executive with the venture capital firm Kleiner Perkins Cauflield & Byers, published the twentieth edition...

Customer Experience is the New Competitive Battleground in B2B

One of the most widely-discussed topics in marketing circles over the past few years has been the growing importance of providing outstanding customer experiences...

How to Combat the Status Quo Bias

The most formidable competitor faced by B2B marketing and sales professionals is not usually a company that provides an alternative product or service, but...

B2B Buyers Say Interactive Content Is More Effective

DemandGen Report recently published the findings of its 2015 Content Preferences Survey. DemandGen has been conducting this survey annually since 2012, and it has...

The Continuing Power of Traditional Marketing

In a recent blog post, I argued that predictions of the impending demise of traditional advertising and marketing techniques and channels have been overstated...

Is Predictive Lead Scoring the Next Big B2B Marketing Technology?

The pace of innovation in marketing technology over the past decade has been nothing short of breathtaking. In the B2B marketing space, one of...

Seven Questions Your Content Marketing Strategy Must Answer

It's now abundantly clear that content marketing has become an integral part of the marketing efforts of most B2B companies. Recent research by several...

Why Customer Success Content is Critical

In an earlier post, I explained why most B2B companies need to focus more attention on strengthening relationships with existing customers, and I suggested...

New Research on Website Content and Social Media Impact

Earlier this year, Huff Industrial Marketing, KoMarketing, and BuyerZone published their 2015 B2B Web Usability Report. The report is based on a survey of...

Why B2B Marketers Should Focus More on Existing Customers

Most of the recent research, literature, and conversation about B2B marketing has focused on its role in building brand awareness and acquiring new customers....

Why Marketing-Sales “Alignment” Is No Longer Enough

Marketing and sales alignment has been a hot topic for most of the past decade. Over the past ten years, many B2B companies have...

How Millennial B2B Buyers Make Purchase Decisions

For the past several years, the practice of B2B marketing has been changing in fundamental and profound ways. Digital technologies have transformed how business...

SAP Research Provides Insights on B2B Buyers

SAP recently commissioned a research study to gain insight regarding how the relationships between vendors and their customers and prospective customers are changing and...

Why Traditional Marketing Hasn’t Died

After reading a newspaper account of his illness or death, Mark Twain famously wrote, "The report of my death was an exaggeration." We can...

Will Technology Soon Turn Sales Reps Into Marketers?

A recent post by David Raab at his Customer Experience Matrix blog provoked an interesting discussion about the respective roles of marketing and sales...

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