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David Dodd

David Dodd
David Dodd is a B2B business and marketing strategist, author, and marketing content developer. He works with companies to develop and implement marketing strategies and programs that use compelling content to convert prospects into buyers.

Cracking the Code on Revenue Growth

Marketing leaders are increasingly on the hook for growth, and to meet this demand, they must understand how growth happens and where it originates....

Why Your Content Marketing Needs an Easy Button

Two recent surveys by Demand Gen Report highlight the importance of making it easy for potential buyers to find and access marketing content. Most...

How to Reinforce the Status Quo

In an earlier post, I explained why companies need different marketing content for customer acquisition vs. customer retention. Put simply, when the objective is...

Why It’s Hard to “Manage” the Customer Experience

Senior business leaders now recognize that providing outstanding customer experiences is a powerful driver of revenue growth and a critical component of competitive advantage.In...

More Evidence Regarding Small Business Marketing Practices

A few weeks ago, I published a post that discussed some of the major findings of a survey conducted by Target Marketing magazine regarding...

Marketing Best Practices Need Warning Labels

Business leaders of all kinds regard the identification and implementation of best practices as one of the most powerful management tools at their disposal....

Why Marketing Leaders Must Connect the Dots

In a recent article for dmnews.com, Mike Colombo, the CMO of Cloudwords, argued that many CMOs aren't ready for a seat at the C-suite...

The Magic of “Job-Focused” Content

When Theodore Levitt taught marketing at the Harvard Business School, he frequently reminded his students that "People don't want to buy a quarter-inch drill....

What the Subscription Economy Means for B2B Marketers

One of the most profound business developments of the past few years has been the proliferation of companies using subscription-based business models. Of course,...

B2B Buyers Are Still Skeptical About Vendor Content

A recent research report by TrustRadius paints a rather sobering picture of the effectiveness of B2B content marketing. The B2B Buying Disconnect is based...

The Attributes of Winning Thought Leadership Content

Two recent studies provide several important insights regarding the role and importance of thought leadership content in the marketing mix. Thought leadership content is...

Have We Really Improved Marketing Productivity?

The recent pace of change in B2B marketing has been nothing short of breathtaking. Over the past 10-15 years, new marketing technologies, channels, and...

ABM Success Requires “Unnatural” Teamwork

One of the most formidable challenges related to account-based marketing is the need to build and sustain a high level of teamwork among business...

Solving the “Dry Well” Challenge of Content Marketing

Consistently producing content that connects with potential buyers remains one of the greatest challenges facing B2B marketers. The need to make content relevant for...

Does Account-Based Marketing Make Buyer Personas Unnecessary?

Last week, Jason Stewart, the Vice President for Strategic Content at Annuitas, published a great article at LinkedIn titled "What the C-Suite Needs to...

How Small and Mid-Size Companies Will Practice Marketing in 2017

Target Marketing magazine recently published the findings of its annual "Media Usage Survey," which was designed to identify marketing spending plans for 2017. The...

What You Need to Know About Target Accounts for ABM Success

One of the fundamental characteristics of account-based marketing is the use of marketing messages and content that are tailored for specific target accounts. When...

Research Confirms that Customer Experience Drives Financial Performance

It's no secret that B2B marketers have become intensely focused on improving the quality of the experiences they provide to existing and potential customers....

The Operational Challenges That Come With ABM

The interest in account-based marketing has been growing dramatically for the past few years, largely because many B2B marketers believe that ABM will outperform...

The Economics of ABM Account Selection

From all indications, account-based marketing is quickly becoming a core marketing strategy for many B2B companies. The growing popularity of ABM is largely the...

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