Dan Slavin

Retail Best Practices During Covid-19: Key Takeaways from Recent Research

New research from CodeBroker—“Consumer Shopping Habits During the Covid-19 Pandemic”—offers some useful insights for retailers who have been hard hit during the pandemic. The retail market has been among the hardest hit during the pandemic, yet not all retailers are being impacted the same...

When It Comes to Couponing, Customers Want Options

Consumer engagement takes many forms. The lowly discount coupon has been much maligned over the years as retailers have struggled to adopt strategies that both compel consumers to take action and minimize the potential for pass-along and multiple use. Today, though, technology is breathing...

Research Shows Majority of Consumers Redeem Coupons Received via Text within One Week

New research from mobile marketing leader CodeBroker shows consumer preferences for mobile coupons. Higher coupon redemptions and purchasing trends can be attributed to mobile coupons delivered via text messages, according to recent consumer research conducted by CodeBroker, a developer of mobile marketing solutions. The...

Consumers distrust retail loyalty programs, here’s why

CodeBroker recently conducted an online survey to study how shoppers feel about their existing retail loyalty programs. Data was showing a downswing in usage, and we wanted to learn why shoppers were feeling frustrated. For the survey we only stipulated that participants be at...

For Text Marketing, Personalization is the True Killer App

Increase response rates by moving beyond “Hello <NAME>” Dale Carnegie, best-selling author of How to Win Friends and Influence People, once coined a saying that all successful salespeople know instinctively, “There is no sweeter...

What SMS marketers can learn from Jack in the Box

Jack in the Box extended a bold offer in their Super Bowl ad “Crossing the Delaware.” Proud of recent upgrades to their menu items, the company dressed their mascot as George Washington to announce a “Declaration of Delicious” giveaway of one million of its...

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