Dan Slavin
Dan Slavin
Dan Slavin is CEO and co-founder of CodeBroker, a leading provider of mobile marketing solutions that help retailers convert shoppers into buyers. He was CEO of Framework Technologies, VP of Open Market, and CEO of International Testing Services. He earned a BSin Electrical Engineering from Yale and an MBA from Harvard. His articles have appeared in Retail Touch Points, Retail Customer Experience, CommPro.biz, and Street Fight.
Retail Best Practices During Covid-19: Key Takeaways from Recent Research
New research from CodeBroker—“Consumer Shopping Habits During the Covid-19 Pandemic”—offers some useful insights for retailers who have been hard hit during the pandemic. The...
When It Comes to Couponing, Customers Want Options
Consumer engagement takes many forms. The lowly discount coupon has been much maligned over the years as retailers have struggled to adopt strategies that...
Research Shows Majority of Consumers Redeem Coupons Received via Text within One Week
New research from mobile marketing leader CodeBroker shows consumer preferences for mobile coupons. Higher coupon redemptions and purchasing trends can be attributed to mobile...
Consumers distrust retail loyalty programs, here’s why
CodeBroker recently conducted an online survey to study how shoppers feel about their existing retail loyalty programs. Data was showing a downswing in usage,...
For Text Marketing, Personalization is the True Killer App
Increase response rates by moving beyond “Hello <NAME>” Dale Carnegie, best-selling author of How to Win Friends...
What SMS marketers can learn from Jack in the Box
Jack in the Box extended a bold offer in their Super Bowl ad “Crossing the Delaware.” Proud of recent upgrades to their menu items,...