Daniel Scalco
Daniel Scalco
Dan Scalco is the founder and director of growth at Digitalux, a digital marketing agency located in Hoboken, New Jersey. Throughout his career, he has helped hundreds of businesses save time, increase leads, and maximize sales.
4 Steps Customers Take Prior to Making a Purchase
While impulse shopping will likely never disappear, most customers engage in a fairly scientific marketing process before they eventually purchase a new appliance, outfit...
What the Innerspring Mattress Segment Can Teach You About Sales
These days, virtually everyone in the market for a mattress is familiar with the innerspring variety, which consists of steel coils encased in layers...
6 Effective Strategies for Earning Your Customers’ Trust
Most businesses don’t spend enough time thinking about how to earn their customers’ trust. And that’s a serious mistake. One survey found that up to...
Why Lawyers Should Focus on Gaining Reviews from Clients
When was the last time you reached out to a satisfied client for a personal review? If you have just handled a sensitive case...
How to Identify New Product Ideas that Will Actually Appeal to Your Customers
Whether you’re already running a successful business or you’ve just started dreaming about running your own company, every entrepreneur shares something in common: It...
What Potential Customers Look for Before Making a Purchase on Your Website
Image via Pexels.com Granted, the vast world of online shopping makes impulse purchases easier than ever, but you might be surprised to know that a...