Dan Steinbock

Mobile TV: It’s Got Everything But a CRM Strategy

In August 2006, Virgin announced the launch of its broadcast mobile TV offering. Slated for next October, it would use British Telecom's Movio technology, based on the nationwide Digital Audio Broadcast (DAB) network, to deliver mobile digital TV and radio services. Reportedly, 85 percent...

Time to Go Mobile–But Not Without a CRM Strategy

In the past, mobile services were about voice; today they are increasingly about content. Or as Anssi Vanjoki, Nokia's multimedia chief said even as far back as 1998, "We're moving away from the business of ears to the business of eyes." But it won't happen...

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