Catherine van Zuylen

The Future of Text Analytics

Last week I gave a talk on "The Future of Text Analytics" at the Text Analytics Summit in San Jose, California. And while futurecasting is usually a subject for December blog reflections, I figured since Starbucks has already rolled out the Red Cups, it...

Groupon Part 2: Does Opinion Translate Into Action?

When I read Michelle's blog on the Super Bowl Groupon ad, it made me curious. Although the ad engendered a lot of negative sentiment, how might that negative sentiment actually affect Groupon's near-term subscriber levels? So I used Attensity Analyze to look more deeply into...

Why having a social media strategy is a bad idea

It's interesting that with the rise of social media, companies seem to have unlearned everything they learned about integrated marketing and service in the email and ecommerce "revolutions" in the past. Many companies are hopping on the "social media" bandwagon this year, launching social...

Tidbits from Defrag

I've been spending the last day at the Defrag Conference, which is basically two days of being surrounded by smart people discussing amazing things. If you've been following me on Twitter, you've been reading some of my takeaways from day one. If not, here...

Innovative uses for Social Media Monitoring

I've recently been keeping tabs on some of the more innovative uses I've seen for social media monitoring that go beyond just watching your brand. Thought I'd share some: Media Post reported that seismologists are turning toward social sites to gain an alternative read on...

Are you listening where your customers are talking?

There's been a lot of buzz lately about social media monitoring. It seems every minute, someone is calling us about how they can best monitor and respond to Twitter. But it's very important to take a look at your listening objectives from a complete...

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