Christopher Ryan
Christopher Ryan
Christopher Ryan is CEO of Fusion Marketing Partners, a B2B marketing consulting firm and interim/fractional CMO. He blogs at Great B2B Marketing and you can follow him at Google+. Chris has 25 years of marketing, technology, and senior management experience. As a marketing executive and services provider, Chris has created and executed numerous programs that build market awareness, drive lead generation and increase revenue.
Does Your B2B Revenue Model Need an Overhaul or a Tune-up?
To be successful at growing B2B revenue, you need to first define the scope of the challenge. Sometimes you go to the doctor with an…
The Power Of A Guarantee In Driving B2B Revenue
To guarantee or not to guarantee, that is the question. In my experience, the benefits of a performance guarantee usually outweigh the disadvantages. A guarantee…
The B2B Innovation Imperative
In his excellent article titled, An Open Letter to CEOs, Alex Osterwalder, co-founder of @Strategyzer, reported, “A recent McKinsey study shows that 80% of your…
How Your Website Can Help Generate Revenue
An interesting conversation I had with a prospective CEO client occurred when I gently tried to tell him that his website was doing his company…
Marketing Automation Technology: Fast Growing Industry but not Always Fast Growing Results
I just read a thought-provoking report titled: Forrester Data: Marketing Automation Technology Forecast, 2017 to 2023. Having worked in the CRM industry, including co-founding a…
How Mapping the Buyer’s Journey Can Lead to More Revenue
The process of capturing the methods by which prospects make a purchase decision is called buyer journey mapping. The goal of buyer journey mapping...
When It Comes To B2B Branding, Different Beats Better
I just got off the phone with a B2B CEO who wanted to build his B2B branding messaging around the concept of how his products…
What’s in a (Company) Name? Why an Effective B2B Brand is Crucial!
In a recent article, Eight Critical Brand Health Questions You Should Be Asking, I shared the questions that you should be asking to determine if…
Six Tips to Calculate How Many Leads You Need in Your Sales Pipeline
I have had more than a few people accuse me of being obsessed with marketing numbers (guilty as charged). One of my chief focuses has…
Creating a Profitable Revenue Model: Go-To-Market Strategy, Pricing, and Presentation
Selecting and implementing the most effective revenue model can be the one activity that most rapidly accelerates your revenue growth. People often confuse the...
Stop Making It Hard For People To Buy: Six Barriers That Prevent Revenue Growth
Perhaps you have a great product or service that has proven benefits for those fortunate enough to purchase from your company. However, you are not…
How to Use Pull Marketing to Change the Trajectory of Your Buyer’s Journey
Chris Ryan, CEO of Fusion Marketing Partners, has 25 years of marketing, technology, and senior management experience, and has created and executed numerous programs...
Six Strategies for Solid B2B Revenue Growth
We are into the second month of the new year. Is your 2018 revenue growth plan on schedule? Are you thinking that more of what…
Strategic Branding: Pillar One for Unstoppable B2B Revenue Growth
Welcome to the first of my six articles on revenue growth – each covering a different pillar necessary for success. The strategies and tactics...
Is Your 2018 Lead-to-Revenue Plan Missing This Critical Ingredient?
Marketing and sales professionals talk about awareness, leads, opportunities and revenue. They do this because their ability to achieve positive and measurable results in these…
How to Get Your B2B Prospects to Buy Faster
Lots of sales reps and marketers are crossing their fingers hoping for a strong end to the quarter. They have been pushing offers and...
Using Your Business Network to Expand Your Circle of Marketing Influence
Business networking is a pain in the rear — it takes time, it can be awkward and the rules of engagement are confusing. And...
Marketing and Sales Alignment – 5 Steps to Get it Right
The relationship between marketing and sales is so crucial to a company’s success yet it is often less than ideal. In my company, we...
How to Use Content Marketing to Keep Your Sales Pipeline Flowing
Before starting Fusion Marketing Partners in 2009, I talked to a number of B2B consultants that I respected to get their feedback on my...
Product Marketing’s Role in Driving B2B Revenue
Many B2B companies underappreciate the impact of quality product marketing and its critical role in helping to generate revenue. Perhaps I value it higher...