Craig Webster

During the Critical Holiday Season, Make Your Customer Communications Stand Out

This year has been simultaneously different and difficult for everyone, both personally and professionally. In the retail world, businesses have had to keep abreast of fluctuating restrictions and the uncertainty of in-person vs. online shopping volume all year. Lessons have hopefully been learned, but...

Selecting the Right Channels for Customer Experience Success

According to Econsultancy and Adobe’s Annual Digital Trends report, B2B companies identified customer experience (CX) as the single most exciting opportunity for 2020, ahead of areas such as content marketing, video and social. That opportunity has only been heightened during COVID-19 and resulting lockdown,...

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