Craig Howard
Craig Howard
Merkle
As Chief Solution Architect, Craig leads Merkle's solution architecture team. His team is responsible for design of CRM solutions for all practices as well as providing thought leadership, innovation, and architectural standards to enable solution deployments. Craig has 20 years of experience delivering multi-channel enterprise marketing systems. He has broad technology and industry experience, driving technical architecture solutions by providing technical expertise in strategy, design, and implementation.
Orchestrating your Big Data Customer Journey
In a recent CustomerThink blog post, my colleague, Jay Houghton, discussed some guiding principles required for a big data strategy...