Craig Elias is the creator of Trigger Event Selling™, author of the award-winning sales book "SHiFT! Harness the Trigger Events that TURN PROSPECTS INTO CUSTOMERS" , contributing author to #1 best seller Masters of Sales, and chief catalyst at Shift Selling, Inc. Craig has used timing strategies to be a top sales performer at every company he has worked for—including WorldCom, where he was named the top salesperson within six months of joining the company.
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