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Craig Padoa

Craig Padoa
Having been exposed to a multitude of consultancies, spreadsheet jockeys, strategic models and technologies, I subscribe to the quote by Sir Winston Churchill, "However beautiful the strategy, one should occasionally look at the results."

What Will Impact Your Profit In 2015?

Profit is vanity Assets are Sanity but Cash is king!  I am not too sure who came up with that phrase but whoever did is spot on....

Selling On The Web: What I’ve Learnt About Websites, Social Media……

I was first involved in e-commerce over 14 years ago. At the time I was working for a Venture Capitalist / Accelerator who had...

The Fundamental Business Problem With Social Media

The fundamental problem of social media within the context of traditional business metrics and reporting is that no matter how much of a media...

Are You Being Served?

I was recently talking to a colleague, who was excitedly opening her package from asos, about shopping online. One of her primary reasons for...

Strategy, Execution and the role of Leadership

If you don't yet subscribe to strategy+business by global management consulting firm Booz & Company, you are missing out on some impressive management and...

Catching The Right Wave

A very (very very) long time ago I tried to learn to surf. The reality was I did not excel at it but I...

Epic Steve Jobs Video On Brand Building

I love this video. It is short. It is simple. And it is relevant to anyone who is trying to build a business, whether it...

X Marks The (Differentiated) Spot

It does not matter what industry you work in, there is always a company that is held up, and more often than not Benchmarked,...

Oxygen: How Is Your Corporate Culture Breathing? (Part 3 – Final)

This is the third and final post in the series "Oxygen: How Is Your Corporate Culture Breathing?". Please see the previous posts for Part...

Oxygen: How Is Your Corporate Culture Breathing? (Part 2)

A couple of weeks ago I wrote 'Oxygen: How Is Your Corporate Culture Breathing (Part 1)', which focused on quantitative research about the effects...

Oxygen: How Is Your Corporate Culture Breathing? (Part 1)

How often do you think about oxygen? Me, hardly ever. Why? Well in part because I am healthy but I think another big part...

Do Your Customers Understand What You Are Saying?

Recently I circled back with some peers. We were trying to add some colour to deck the EIC had conceptualized. The intent was for...

Outsourcing To Crowdsourcing

Outsourcing is defined as the process of contracting an existing business process which an organization previously performed internally to an independent organization, where the...

Do You Celebrate Wins, Even When You’re Losing?

On a recent engagement, an auditor was reviewing the customer feedback process as part of the broader Quality Management process. Towards the end of...

Your Mirror Moment: Are You Blaming The Customer or Looking In The Mirror?

How's your Latin? "Iniquissima haec bellorum condicio est: prospera omnes sibi vindicant, adversa uni imputantur." Tacitus, Agricola Book 1:27 (written around 98AD). This translates to, "It is the...

Why, Why, Why, Why, Why…..

Have you ever heard of the 5 Whys? The 5 Whys is a questions-asking method used to explore the cause/effect relationships underlying a particular problem,...

KISS: What Does Your Brand Stand For?

For the purposes of this article, feel free to interchange the words Brand and Business where you see fit. <div The word 'brand' is derived...

Metrics + No Consequences = Don’t Bother

Regular readers of my blog will know that I have a keen interest in the area of metrics and their misuse. This article pertains to project...

It Takes Just One Bad Apple….

When my little boy was born a couple of months ago, my wife was provided fantastic attention / care at the hospital by a...

Do You Celebrate Wins, Even When You’re Losing?

On a recent engagement, an auditor was reviewing the customer feedback process as part of the broader Quality Management process. Towards the end of...

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