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Colin Shaw

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.

An Authoritative View: Three Pioneers of CX Predict Big Changes in 2023

What do you get when you put three old guys in front of microphones and ask them to talk about one of their favorite subjects?…

The Five Rules Guaranteed to Make You an Effective Leader

What do leadership and rabbits have to do with each other? Usually, not much. However, in the context of leading a team that needs to…

Wow! It’s Been an Interesting Year! This is What We Have Learned

As 2022 draws to a close, I like to reflect on the year and what I have learned. I shared them on a recent podcast…

Embrace This Amazing Way Customers Evaluate You to Gain Success

People tend to be less sensitive to improvement the more things improve. 9Diminishing sensitivity is why what exceeded customers’ expectations and delighted them in your…

Don’t Panic! Here Are The Many Advantages of a Recession

There is plenty of bad news to be had about a recession. However, if you think about it, there are some silver linings, too. With…

It’s Time to Move Your Customers to Where You Want Them to Be

Customer strategy results in some interesting questions. Recently, Claire Hillman, a listener (and viewer of our new YouTube channel) asked us one she has been mulling…

In an Increasingly MAD World, Here Are 5 Rules for Managing Uncertainty

The world is crazy. There’s a war in Ukraine. The UK has a cost-of-living crisis as energy prices are rising, and loads of people are…

Learn How to Make Influence Your New Superpower Today!

Change is hard. So, when you have to make changes in your organization, you face many challenges. However, we have a secret superpower you can…

Despite All My Hard Work, My Key Performance Indicators Are Not Moving! Why?

We’ve got a pickle. I love a pickle. Tonya Dunn, an insurance professional, wants to know why her Customer Experience efforts aren’t moving the numbers.…

Incredible! Why So Many Organizations Are Missing This Massive Opportunity!

This newsletter issue is the second of a series based on a podcast we did with Beyond Philosophy’s own Zhecho Dobrev (@ZhechoDobrev), author of The Big Miss: How…

Memory Mini Series Part 3: How Memories Can Be Altered and Why We Forget Things

Memory is one of my favorite topics in the behavioral sciences, so we did a podcast series on them. This newsletter is the last of…

Memory Mini Series Part 2: Loyalty is a Function of Memory. This is How Memories are Built.

This newsletter is the second in a 3 part series related to one of my favorite topics in my continuing mini-series on memory. Last time,…

The Big Miss: How Organizations Overlook the Value of Emotions

The Big Miss: How Organizations Overlook the Value of Emotions We all had different ways of coping with the lockdown. Some started knitting or scrapbooking.…

5 rules for a highly successful customer experience implementation with amazing ROI! – A case study

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The Myth Of Experience

We’ve all had experiences where we can anticipate what’s coming. So, today we are going to talk about intuition. But you knew that already, didn’t…

The Future Today! How to Build a Proactive Experience to Gain Growth and Save Costs!

On the Apple phone the other day, it suggested widgets to me of apps I might want to use. The phone notices that I want…

The World Is Going Crazy

I posted on LinkedIn recently that the world is going mad (or crazy, depending on which side of the pond you read this). I did it...

AI Is Just Opinions Written In Code

Artificial Intelligence (AI) is such a promising technology. It’s so exciting that I worry a little that people treat it like magic. However, it could…

The Implication of the Long Tail in Today’s Environment

Netflix has a great show called “The OA,” but you shouldn’t watch it. You will wish you hadn’t if you ignore me and queue it up. This…

As Brick & Mortar Retail Bounces Back Where Does The Future Lie?

The Future of Brick and Mortar One of the features of The Intuitive Customer podcast is “I’m in a Pickle,” where listeners come to us with…

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