Home Authors Posts by Colin Shaw

Colin Shaw

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.

Is social media the emphathetic future of the customer experience?

Over the past few years at Beyond Philosophy we have been banging the drum that social media can provide an effective channel for engaging...

Zappos CEO interview – How Customer Service made them famous

Across the web Zappos has become synonymous with good customer service. The brand has some great customer service initiatives and has prided itself on its...

Building brands takes time – Britain’s top 100 brands

The latest internet startups may dominate the buzz on the blogosphere, buts its the established, trusted, and longstanding brands that succeed during hard times. The...

Global time spent on Social Networks increases – have you got a presence in your market?

Global traffic to social networks continues to rise at a rapid rate As more and more of your audience spends an increasing amount of time...

Is your brand dying? Are we in a ‘Brand Bubble’?

This great article from ChiefMarketer.com covers the trend in recent years of the ever-weakening of brands as consumers get more and more of a...

Social Media continues to grow Down Under

Australia continues to catch up with its other English-speaking counterparts with more and more people getting social online. Nielsen reports that social activities online in...

What are the Fortune 100 doing in Social Media?

It's Friday. The World Cup kicks off today. So I thought I would keep the blog post light, fun and snappy. Over at iStrategy2010.com they...

The Top 20 Brands on Twitter

Who owns the largest share of voice on Twitter? Which brands are being spoken about the most? Yesterday we looked at the levels of buzz...

Analyzing the Top 10 Global brands for online buzz

Just because your brand is famous worldwide, doesn't mean its famous on the world wide web. Buzz around brands online is traditionally spurred by real...

B2B Interactive Marketing Spend projected continue to rise

Forrester reports that B2B interactive marketing spend is projected to hit $4.8 billion by 2014. The claim by Forrester is seen in the release of...

Can Customer Loyalty make your business recession proof?

"Do more, with less" That's the message from the latest Nielsen report on consumer spending. As the recession continues to trouble consumers, they are changing...

Tapping into Media Consumption changes

Changes in media consumption throughout the years has created and destroyed industries. The creation of telecommunications allowed organisations to speak to their consumers, partners and...

Leveraging online relationship data

Friendships online are more than just connections, they are data points. image: Bloomsburg Businessweek As with all forms of data, friendships and online relationships can…

Customer Service Statistics Infographic

This popped up in my RSS reader this morning. Infographics are all the rage at the moment on the blogosphere, and it was good to...

What can you learn from social media to improve your B2B customer experience?

Can you have a conversation with a business? Although Social Media seems a natural fit for B2C marketing, as its about having a conversation with...

Twitters Ad Platform: opportunities for brands

Twitter's Ad Platform is yet to see any brands provide successful case studies or famous campaigns, so what is the future of the platform...

Customer Experience Correlations: The Stock Market

How can you quantify the customer experience: can you show effective ROI? Harley Manning's comments on his Forrestor blog about a study that researched if...

Zappos loses $1.6 million due to pricing mistake, honors all sales

Author: Colin Shaw Pricing errors online are usually honored by companies, but everyone was suprised to see 6pm honor this pricing error. 6pm.com, a Zappos…

On hold for a Customer Service Representative? That’s so 2009

"Never wait on hold again" That's the promise of LucyPhone.com. The startup offers you a service that turns the tables on customer service representatives, and...

Designing your customer experience to evoke nostalgia

A recent study has found that customers prefer nostalgic products when they are feeling left out, or are missing a feeling of belonging. Science Daily...

New Posts