Christopher Massaro
Christopher Massaro
Christopher Massaro is a creative and design leader in the consumer experience marketplace. Formally, a Global Creative Director at Under Armour, Chris is now VP, Executive Creative Director at IDL Worldwide. In his current role, Chris is responsible for IDL's end-to-end creative services. IDL partners with lifestyle brands and retailers in sportswear, consumer electronics, and food & beverage industries to deliver impactful experiences that drive brand affinity and business results.
Engaging Retail Experiences: How Point-of-Purchase (POP) Displays Can Forge an Emotional Connection
Today’s connected consumer expects something more. Highly personalized sharable pop-up events, brand collaborations, and tech-powered interactions have become the new reality of retail. These...