Martin Rides

Analyse this!

SelectHub recently analysed the ten critical CRM trends to monitor for 2021 and one of the key takeaways was that analytics will play a much larger role in decision making by 2022 according to 85 per cent of marketing executives asked. In the world...

Could the curse of campaign-by-campaign basis data cleaning finally be coming to an end?

Q: What’s the similarity between cars and data? A: They should both be cleaned every two-three months. A recent report by Intelligent Car Leasing revealed that over a fifth of Brits never clean their cars resulting in the interiors becoming a breeding...

Beware the rate of data decay!

Research by McKinsey prior to the global pandemic showed that organisations that leverage customer data outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. The report concluded, therefore that customer data is one of an organisation’s most...

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