Martin Rides
wants.proper.data: The value of the humble address
Someone I know once sent a letter addressed: Flat 3, Large Victorian House divided into flats, at the top of a hill on a large road near a school, by Reading West Station, Reading, Berks. And do you know what? It was delivered within a…
Data hygiene is all academic, isn’t it?
How alumni teams at higher education institutions can enhance relationships with past students and increase lifetime value Digital transformation scores a B+ According to a study by McKinsey, almost 80 percent of organisations reported that during the pandemic they initiated a process of digital and…
How charities can engage younger supporters
The results of a new research study carried out by WNPC suggest that charities are missing a trick when it comes to legacy fundraising. Traditionally marketing activity communicating the impact of bequeathing a gift to a charity is targeted at older consumers who are more...
How clean is your house?
According to a new report by Validity which surveyed over 1,200 CRM specialists, 76 per cent of businesses rate their customer relationship management (CRM) data quality as either “good” or “very good. Yet, according to the study 44 per cent estimated their company loses...
Analyse this!
SelectHub recently analysed the ten critical CRM trends to monitor for 2021 and one of the key takeaways was that analytics will play a much larger role in decision making by 2022 according to 85 per cent of marketing executives asked. In the world...
Could the curse of campaign-by-campaign basis data cleaning finally be coming to an end?
Q: What’s the similarity between cars and data? A: They should both be cleaned every two-three months. A recent report by Intelligent Car Leasing revealed that over a fifth of Brits never clean their cars resulting in the interiors becoming a breeding...
Beware the rate of data decay!
Research by McKinsey prior to the global pandemic showed that organisations that leverage customer data outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. The report concluded, therefore that customer data is one of an organisation’s most...