Martin Rides
Martin Rides
Martin Rides is managing director of The Software Bureau and Clean Contacts
wants.proper.data: The value of the humble address
Someone I know once sent a letter addressed: Flat 3, Large Victorian House divided into flats, at the top of a hill on a...
Data hygiene is all academic, isn’t it?
How alumni teams at higher education institutions can enhance relationships with past students and increase lifetime value Digital transformation scores a B+ According to a…
How charities can engage younger supporters
The results of a new research study carried out by WNPC suggest that charities are missing a trick when it comes to legacy fundraising. Traditionally...
How clean is your house?
According to a new report by Validity which surveyed over 1,200 CRM specialists, 76 per cent of businesses rate their customer relationship management (CRM)...
Analyse this!
SelectHub recently analysed the ten critical CRM trends to monitor for 2021 and one of the key takeaways was that analytics will play a...
Could the curse of campaign-by-campaign basis data cleaning finally be coming to an end?
Q: What’s the similarity between cars and data? A: They should both be cleaned every two-three months. A recent report by Intelligent...
Beware the rate of data decay!
Research by McKinsey prior to the global pandemic showed that organisations that leverage customer data outperform peers by 85 percent in sales growth and...