Cassie Hrushesky
Many companies invest thousands if not millions of dollars into their Salesforce instance but disregard the importance of education of those running the CRM. Become self sufficient in your instance through change management and education, to ensure user adoption, strong data quality, along with saving time and money. I oversee the marketing efforts of our Change Management & Learning practice, including Adoption, Training and eLearning. Marketing efforts encompass content development, lead generation/nurture and strategic campaigns for our Change Management & Learning practice.
In my previous post in this lead nuture blog series, I introduced lead nurturing as a means to build relationships and trust with your...
Customers now control how and when they interact with your brand across a multitude of channels. Regardless of the channel or department they contact,...
At times, marketing can be seen solely as a lead-generation machine. But the reality is that marketing must also be a key player in...
Due to the breadth and complexity of customer data, channels, content in today's technology landscape, marketers are juggling more than ever before. IBM’s CMO Study,...
Forrester Research found that 89% of marketers said email was their primary channel for lead generation. But of this, what percent of marketers are...
Implementing salesforce.com is not a start and stop project—it's an ongoing journey for your entire organization. You must continuously educate your staff on Salesforce's...